Animal behaviorist John Bradshaw says it’s realizing that dogs are neither wolves nor furry humans and that dog owners have certain responsibilities to make sure their dogs are psychologically healthy.

Bradshaw, who has spent much of his career debunking bad advice given to dog owners, is the author of a new behavior guidebook called Dog Sense: How the New Science of Dog Behavior Can Make You a Better Friend to Your Pet. The book details what pet owners should expect from their dogs and what their dogs should expect in return from their owners.

How To Reprimand Your Dog

One of the most common problems owners face, says Bradshaw, is knowing what to do when a dog misbehaves. For example, many owners might be inclined to immediately physically reprimand a dog for jumping up on visitors. But Bradshaw says that’s the wrong way to teach your pet how to behave because dogs see any form of attention — even negative attention — as a reward. Instead, he says, owners should immediately ignore their pet completely.